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DOI: 10.1177/1368430298011007 Stereotyping and Self-Presentation: Effects of Gender Stereotype ActivationDepartment of Psychology, University of Hong Kong, cychiu{at}hkusua.hku.hk
The Hong Kong University of Science and Technology
The University of Hong Kong
The University of Hong Kong
The University of Hong Kong
The University of Hong Kong Recent research has shown that the presence of stereotype-relevant environmental cues can inadvertently bias people's judgments of others in the direction of the stereotype. The present research demonstrated analogous activation effects on self-stereotyping. In two experiments, the effects of stereotype activation on the tendencies to stereotype others and to self-stereotype were examined. Experiment 1 tested whether incidental exposure to gender-related materials might activate gender stereotypes and hence affect perception of another person. Experiment 2 investigated gender stereotype activation effects on female and male high school students' self-presentation behaviors. The results showed that incidental exposure to stereotype-relevant environmental cues increased both stereotyping and self-stereotyping tendencies. The findings were discussed in terms of their implications for understanding the basic principles of knowledge activation and application, and for reducing stereotyping and self-stereotyping.
Key Words: gender • self-stereotyping • stereotyping
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