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Changing Interracial Evaluations and Behavior: The Effects of a Common Group Identity

Connecticut College, janie{at}conncoll.edu

Samuel L. Gaertner

University of Delaware

John F. Dovidio

Colgate University

Brenda S. Banker

University of Delaware

Christine M. Ward

University of Delaware

Mary C. Rust

American International College

Two studies examined whether developing a common ingroup identity among Blacks and Whites can improve Whites’ interracial evaluations. In Study 1, White participants interacted with a Black or White confederate under conditions designed to produce cognitive representations as fellow group members or as separate individuals. Consistent with the Common Ingroup Identity Model, Whites evaluated Blacks more favorably when they interacted with them as members of the same group than as separate individuals. Study 2, conducted as fans entered a football stadium, revealed that Whites complied more frequently with a Black interviewer’s request to interview them when they shared common university affiliation, relative to when the Black interviewer was affiliated with the opposing team.

Key Words: intergroup relations • racial attitudes • reducing intergroup bias

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