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Group Processes & Intergroup Relations, Vol. 6, No. 2, 187-200 (2003)
DOI: 10.1177/1368430203006002004
© 2003 SAGE Publications

The Bogus Pipeline and Motivations to Respond without Prejudice: Revisiting the Fading and Faking of Racial Prejudice

E. Ashby Plant

Florida State University

Patricia G. Devine

University of Wisconsin—Madison

Paige C. Brazy

University of Wisconsin—Madison

The current work draws upon recent developments in attitude and prejudice theory as well as the assessment of people's motivation to respond without prejudice in order to reexamine the classic bogus pipeline technique. Specifically, the present study examines the joint impact of individual differences in the source of motivation to respond without prejudice and the social context in which racial beliefs are reported (i.e. private, public, pipeline) on stereotype endorsement scores. Results revealed that stereotype endorsement scores in the various reporting conditions were moderated by participants' source of motivation to respond without prejudice. The findings are consistent with the argument that responses under bogus pipeline conditions assess people's awareness of their experience of bias, whereas private reports assess people's personal beliefs about the appropriateness of the stereotype of Black people.

Key Words: bogus pipeline • motivation • prejudice • racial beliefs • stereotype


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