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Group Processes & Intergroup Relations, Vol. 7, No. 3, 283-296 (2004)
DOI: 10.1177/1368430204046112
© 2004 SAGE Publications

Exploring Implicit Partisanship: Enigmatic (But Genuine) Group Identification and Attraction

Brad Pinter

Anthony G. Greenwald

University of Washington

Briefly studying names of four members of a hypothetical group produces identification with and attraction to that group, a finding labeled implicit partisanship (IP; Greenwald, Pickrell, & Farnham, 2002). The original demonstration of IP used human groups in a competitive context. Experiments I and 2 varied these procedures by using, respectively, a cooperative intergroup context and non-human group members (fictitious car brands). Neither of these variations eliminated the IP effect, indicating unanticipated robustness. Experiment 3 revealed a substantial reduction of the IP effect's magnitude when the studied names represented a rival university. The reduction of IP through identity opposition supports the interpretation that spontaneous group identification effects carry psychological significance that is comparable to that of more ordinary group identifications.

Key Words: group attraction • group identification • Implicit Association Test • implicit partisanship


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